Crystal Light® Liquid Presents Biggest Words With Friends™ Giveaway Ever!

Contact:

Jennifer Boroff
jennifer@hensonconsulting.com
630-315-2972

Russell Dyer
News@kraftfoods.com
847-646-4538

CRYSTAL LIGHT LIQUID PLANNING TO HOST WORLD'S LARGEST GROUP GAME OF WORDS WITH FRIENDS

Gigantic Multi-Player Game to be Live Streamed on 8-Story-High Game Board in NYC

Fans Nationwide Can Participate in Live Event Online or In-Person and Win Great Prizes

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Groundbreaking Game to Kickoff Biggest Words With Friends Giveaway Ever This Week, Players Can Win One of Six VIP Trips Each Day to Waterfront Destinations Through Innovative In-Game Promotion

NEW YORK (May 8, 2013) —  Crystal Light Liquid, a cool new product that adds customizable flavor and vibrancy to water, along with Zynga, the world's leading provider of social game services, are hosting the world’s largest Words With Friends game tomorrow from 8-11 p.m. EST. For the first time ever in the history of the wildly popular word game, fans nationwide can all play together in real-time for a chance to win amazing prizes. This record-setting game will be displayed on an 8-story-high game board in New York City and live-streamed online through the Words With Friends Facebook application.

"Crystal Light Liquid is all about adding easy, guilt-free pleasure to your day, so teaming up with Words With Friends was a perfect fit for us," said Adam Butler, Senior Brand Manager for Crystal Light. "We plan to engage with millions of fans who can enjoy Crystal Light Liquid, play their favorite game and get a chance to win some incredible trips to fun waterfront destinations."

“At any given time, we estimate 55 million Words With Friends games are occurring around the world, but this is the first time that our fans can simultaneously play together in one game both online and outside with their smart phone or tablet,” Julie Shumaker, Vice President, Brand Sales, Zynga. “Crystal Light Liquid partnered with us to develop this fun program that connects and rewards fans in a big way – both through a very engaging and vibrant game experience and real-world prizes.”

Making a Splash!

It all kicks off tomorrow at The Maritime Hotel (363 W. 16th Street) in New York City when the Crystal Light Liquid team will project the live Words With Friends game board on the front of the 8-story hotel and broadcast it in real-time online.

The fun begins promptly at 8 p.m. ET when game fans all over the country are invited to play simultaneously via mobile device, tablet or computer. There will be two teams, and all players can play for both teams (whether playing live at the game board or online) and will receive the same seven letter tiles as the rest of their team. Each player has two minutes to create their best word and one randomly chosen word will be displayed on the official giant displayed game board.  Everyone who submits a word has a chance to enter into a sweepstakes to win a VIP trip, and everyone attending the event is eligible to enter the sweepstakes and receive lots of amazing swag, from Crystal Light Liquid and Zynga.

To participate in the live game, visit the Words With Friends Facebook page and click on the “Crystal Light Liquid Play Now” tab between 8 p.m. ET and 10 p.m. ET on May 8.

A Game of Firsts

By hosting this ground-breaking game, Crystal Light Liquid is delivering a number of “firsts” for any Words With Friends Game, including:

  • • The world’s largest official Words With Friends game board (8-stories high)
  • • The first time more than two players can participate in the same game at the same time on teams, where words are being chosen in real-time from the community
  • • Planning to host the world’s largest number of participants in a single game
  • • The first time Words With Friends players are being rewarded with real-world prizes via the biggest Words With Friends giveaway
  • • The first time using social extension of Words With Friends – the HTML 5-based Words With Friends Facebook Challenge mode – to create a large synchronous event
  • • The first time users are being offered a Words With Friends puzzle within their games to win more prizes

Biggest Words With Friends Giveaway… Ever.

While this groundbreaking event will certainly make a splash on May 8th, the fun doesn’t stop in New York City. In celebration of the six new flavors of Crystal Light Liquid, for six days following the live event, Crystal Light Liquid and Zynga will also host mini games within the existing Words With Friends game platform offering consumers multiple chances to win Crystal-Light-Liquid-flavor themed trips each day (open to US residents only). The more words played, the more chances a player has at winning that day’s Crystal Light Liquid vacation experience including the following:

  • • DAY 1: Strawberry Lemonade Trip
       Private surfing lessons & weekend luxury accommodations at Surf & Sand Resort, Laguna Beach.
  • • DAY 2: Blueberry Raspberry Trip
       Sailboat day charter & weekend stay at a quaint Nantucket island retreat, The Veranda House.
  • • DAY 3: Iced Tea Trip
       Guided horseback tour & stay at The Cloister Sea Island Resort off the coast of Southern Georgia.
  • • DAY 4: Pomtini Trip
       Dine at the most exclusive restaurants and enjoy pure relaxation at Gurney’s Inn in the Hamptons.
  • • DAY 5: Mango Passionfruit Trip
       A chic weekend stay with a personal concierge at the boutique SoBe hotel St. Augustine, Miami.
  • • DAY 6: Peach Bellini Trip
       Private whale watch charter cruise at Bacara Resort & Spa in Santa Barbara.

About Crystal Light Liquid

Crystal Light Liquid Drink Mix is an exciting new way to enjoy the delicious flavor of your favorite drinks, all with zero calories and no guilt.  Available in Strawberry Lemonade, Blueberry Raspberry, Iced Tea, Mango Passionfruit, Peach Bellini and Pomtini flavors, Crystal Light Liquid puts a new, modern twist on the classics.  It gives you refreshing, full-flavored taste you love, without the calories, freeing you from the choice between calories or taste. For more information about Zynga and the Crystal Light Liquid World’s Largest Words With Friends game, visit www.crystallightliquid.com.

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America’s fourth largest consumer packaged food and beverage company, with revenues of $18 billion in 2012.  Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.  The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft’s 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor’s 500 and the NASDAQ-100. For more information, visit www.kraft.com and www.facebook.com/kraft.